Archive for the 'social networking' Category

New Patent Changes Social Media

Facebook on Tuesday was awarded a patent for a social network news feed, setting the stage for a future battle with its social networking peers over similar technologies.

The patent is specifically for “dynamically providing a news feed about a user of a social network” and effectively grants Facebook the opportunity to pursue other social networks who it deems are infringing on the company’s patent.

In my opinion, this is a amazing ruling. Just think of what could result from this patent.

Internet Marketing Checklist

So how can you market on the Internet. Do you need a bigger, badder web site? What can you do to get traction?

social-media 1. Create a website with content

The secret to a successful website is to get people there and give them a reason to come back.  You can do this with content. Have content before you concern your self with SEO and web site promotion.

2. Tap into Your Expertise

Include content that showcases your talent and expertise.  Talk about what you know… you will present yourself as an expert. It showcases your “know-how-trust” factor. Cement your credibility as an expert.

2. Market to Your Existing Customers

Instead of just focusing on getting new business, turn your attention to your existing customers. If you treat all your clients as special, they will feel special — and be likely to tell someone else about you.

3. Build Relationships

Build relationships with your clients and prospects. Social Media is a great way to extend your reach. Don’t sell with social media. Build relationships, let the selling come later.

Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Yahoo Buzz | Newsvine

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Embracing the Social Media Groundswell

surfing It’s every companies dream to ride a big wave.  How do you do that with social media?  I like to think about conversing at a friends dinner party with people you know and have just met.  You would not hard sell someone at the party your good and services –would you?  It’s socially unacceptable.  So as you build your social network today, here are some tips to help you surf the coming swell with awareness.

 

  1. Social Media Groundswell is about person-to-person activity.
  2. Don’t be “the company” be a person. 
  3. Be a good listener. 
  4. Be patient, transform your company, one person at a time.
  5. Be passionate, it’s contagious.
  6. Stay on your toes … adjust and learn from connections.
  7. Stay real. If you become prideful people will know.

Twitter – follow or unfollow

I got an email this morning from a concerned client. People were following him on twitter that didn’t appear to be good followers – they had totally different interests! This client is in the media business and had welders and swimmers following them.  Should I unfollow them, they asked?

six-degrees There are several thoughts regarding twitter followers. I believe in the theory of 6 degrees of separation. I connect to people with similar interests.  So I follow people daily on twitter that are talking about subjects that interest me.  You can do this too with twitter search – it is very powerful.

We are all part of the human web and the twitter followers I target are connected to my key word values. The people I follow are targeted based on content in their tweets or tweets they re-tweeted. As your network grows people will find you. Either people like me will retweet your posts and create new follows, or just stumble upon you and follow. When you build a twitter network people will follow you that do not appear to be targeted. But if we go back to the 6 degree theory – if you follow someone with 10,000 followers how many of their followers could use your content or even possibly be a business connection?

Yes, I do un-follow people.  If tweets are rude, constantly selling, crude, etc. See my article: http://bit.ly/cy6wn9

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Unfollowing On Twitter

twitter_32 I have had a lot of questions about Twitter unfollowing … it’s really a much discussed topic. What is the proper Twitter etiquette?

Some believe that when someone follows you on Twitter, it’s proper for you to follow them back.

If you are just trying to build followers then go ahead and follow them back. But if you want to build a network of targeted followers of like mind DON’T FOLLOW just anybody.

follow To get value from Twitter follow their content. The Twitter search tool is now very powerful and you can find users to follow based their content or profile. The Twitter stream moves too fast to scan for content manually. There are also some great web based tools to find Tweeters of interest and some client based (installed on your computer) search and follow tools.

I tend to tweet about things I find of interest, and that I think my followers also find interesting. Most of my content is based on Marketing, Technology and Entertainment Follow me to see if my twitter stream appeals to you.

If my followers are not interested, then I have no problem with them unfollowing … I don’t want to waste their time.

Why do I unfollow? If you’re not interesting to me, if you spam me, if you show semi nude avatars, use foul language or try to sell a make money fast scheme, if you don’t tweet in 100 days, or if, after I search your tweet history, I find you’re mostly talking about things I’m not interested in. Nothing personal, I just don’t have the time or bandwidth to follow you in a meaningful way.

Frankly, I may also unfollow you if you do not follow me back, but I will look at your Twitter stream first to see if your content is interesting.

Some of my favorite tools are:

  • Twitter Karma - a great interface to ‘batch’ manage who you’re following
  • Social Too – helps you target people to follow based on their content

Does Elvis get a free dessert and song?

ELVIS PRESLEY’S BIRTHDAY!

My how the time flies! Is it possible that Elvis Presley’s birthday on January 8, 2010 puts him at 75 years old? Have you seen him today?

Untitled-1 To celebrate the life and legacy of the King of Rock ’n’ Roll many events and exhibits are on tap from Graceland to all across America. Through January 10th thousands of Presley fans will brave the bitter cold and fans head to Memphis, TN to join Lisa Marie and Priscilla Presley for Elvis’ 75th birthday celebration. Other celebrations too:

  • See the Elvis’ 1956 Model KH motorcycle at the Harley-Davidson Museum in Milwaukee, WI. How about this? Any visitor with E.P. style sideburns and sunglasses save $4 off regular admission.
  • Photojournalist Alfred Wertheimer’s Smithsonian traveling exhibition with pictures of a young Elvis debuts on January 8th at the Grammy Museum in Los Angeles, CA.
  • Cirque du Soleil’s Viva Elvis that premieres on February 19th at the new Aria Resort & Casino at CityCenter in Las Vegas, NV.

Other celebrations exist too.  Amazing isn’t it?

Health instructions for 2010

apple-health Your Body

1. Drink plenty of water.
2. Eat your veggies.
3. Eat more fruit 
4. Eat more raw natural foods that grow on trees and plants and eat less processed food.
5. Read Fit For Life by Harvey Diamond – it will change your life.

Your Social Media

1. Work Facebook and Twitter
2. Blog your knowledge or passion
2. Work it – connect and converse to build relationships
3. Don’t hard sell
4. Keep your conversation informative and fun

Your Image in 2010

Perhaps we need to refer to the new year as twenty ten, it is more concise and simple. I ran across an article that inspired me and thought I would write about this on January first, twenty ten.

creative_image Many of us have learned that good looks add to success in the workplace but too many fail to realize that cultivating the perception of youth and a hip attitude is also very important. It’s no secret that we live in an age-obsessed society.  Don’t follow these rules to impress a young person. Your goal is to  create a more youthful perception about yourself. So how do you do it? Here are some of the concepts form the new book, “Bulletproof Your Job”:

Rule #1: Crest Whitestrips. This is a surface and shallow cosmetic-based tip. But people just don’t understand that having coffee-stained teeth doesn’t do you any favors. Then smile. Smiling makes you look and feel younger.

Rule #2: You need to be on Facebook. No friends? You already have one: just facebook me (dwightcook.) I will be your first friend.

Rule #3: Know how to use Google and Wikipedia and use them. Bookmark these sites on your computer, and set one as your homepage.

Rule #4: Watch an episode of “Big Bang Theory.” Discuss and Repeat.

Rule #5: Peruse your local Apple store. Learn the difference between an iPod Classic, iPod Touch and iPod Nano. You also need to what itunes and  podcasts are all about and then you are on your way.

Rule #6: Do not disclose your past. Keep it to yourself. These are the “good old days!”

Rule #7: Don’t talk about how you’re addicted to Starbucks.  Nobody cares and it won’t make you seem younger.

Rule #8: Keep up to date with Entertainment news and Sports. Set them as a favorite or add it to your custom home page on Google, Yahoo or Bing. This can help you with current relevant conversation.

office_image Rule #9: Learn how to text message and do it.

Rule #10: Lose the newspaper. Young people get their news online.

Rule #12: Make eye contact. Eye contact is so critical to being perceived as young; don’t be afraid to use it.

Rule #13: Never refer to your grandchildren or great-grandchildren. Rarely mention your children – these topics make you sound old.

Rule #14: Go to the gym. 

Rule #15: Never use ancient words like “groovy, dy-no-mite, or tubular.” Use current vocabulary.

Rule #16: Get a TiVo or DVR. Know how they work.

Rule #17: Record yourself to see how how old you sound. You will probably be your own worst critic. Note that youthful people talk much snappier.

Rule #18: Dress is very important: always dress age-appropriate with no frump factor.

Rule #19: Give your hairstyle a hard look. Get a young stylist to help with your look or ask a young family member that will be honest with you to help.

Rule #20: Skip cologne and wear deodorant. Young people don’t wear scented oils or strong cologne. You don’t want BO, so don’t skip that deodorant.

Rule #21: Make younger friends and hang out with them.

Communication with young adults

 

America is now full of non-readers and on average adults read less than one book a year. I recently read a book, Flickering Pixels, which I mentioned in an earlier article which reinforces how new generations prefer learning in a non-webleo2 sequential way influenced by our media saturated world.

We no longer search for information, but information now seeks and finds us, whenever we are. With Twitter and Facebook feeds I’m constantly aware of news, trivia, the important and the ridiculous seems to search for me every second of the day. For those of us in media, it is apparent that abundant information saturation is changing habits:

Parents must instill a strong moral and ethical code within their children. There are not enough Internet and TV filters to shelter our children’s eyes and ears. We must get to their heart before media and friends take over.

Employers this generation is not lazy! However they live life in the moment, and relationships, causes and even pleasure will not be postponed for the sake of a career. The dollar is not their motivation.

Educators no longer control the gateway of knowledge because anyone with a computer or smart phone can access any information in seconds. Educators need to help students think and make sense of the all of the available information.

Publishers will survive this culture shift if they produce and distribute content beyond the printed page. If people are not reading books they are watching YouTube, reading blogs, listening to podcasts, reading Social media and sharing sharing their thoughts online.

Unfriend Is the Word Of the Year!

Unfriend Unfriend is the New Oxford American Dictionary Word of the Year. If you use Facebook or some other Social media this is not a new word. New Oxford American Dictionary has announced today that they have selected Unfriend as their word of the year. Unfriend essentially means remove someone from your Friend’s list on a social network. This word was indeed made popular by Facebook which is still the most popular social networking service on the planet today. Oxford hypermiling as their word of the year last year.

 

To me  Hide is the dangerous Facebook word that I would nominate for next year.  Why is it dangerous? Because you can have tons of friends and they can all hide your posts.  You will never know that they hide your posts and you think “I have X number of followers.” But how many are hidden?

Unfriend
n. To remove a contact from your network on a social networking site,
such as Facebook.

“Michael keeps spamming me with requests to join his pirate army and
take stupid quizzes. I’m totally going to unfriend him.”

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