Posts filed under 'social media'
Flipboard – cool, very new news app!
Flipboard – is a revolutionary News App for the iPad
Flipboard pulls data from your Facebook and Twitter accounts and builds a “social magazine” around it. This is not your traditional news app. It’s not just a RSS feed reader, and it’s not a photo gallery either. Flipboard is a new way to discover content. It collects links, pictures and everything else you have on Twitter and creates a magazine around them. A magazine where comments are retweets, and you are the curator of the content you want to see. It looks great, too: typography is tasty, animations are sexy, this app is very polished.
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Add comment July 27, 2010
Facebook hits 500 million mark
The site, which launched in 2004, has gained around 100 million new users in just the last six months. Facebook said the number was "an important milestone" and added that it was "humbled and inspired" by the stories of its users, which it is asking people to share on the site. Everybody it seems – wants to share with their friends. Look how it started small and how fast it grew!
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Add comment July 21, 2010
Social Media Sells!
Social media works! After several weeks of trying to build a fan base on Facebook we had 500 followers. Then this site went viral! In one day we had 30,000 visitors and generated 20,000 orders for our customer.
Why? Mommy bloggers were added to the mix. Consider adding blogs to your mix when trying to build traffic and a fan base.
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Add comment May 16, 2010
Don’t have time for it or is Social Media a fad?
I still run into people who don’t have time for social media or think it’s a fad. How about you – still not a believer … watch this!
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Add comment May 14, 2010
TAX BREAK Houston’s Creative Bailout!
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Comedy – Music – Live Art – Networking
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| After bobbing and weaving together last year, this year’s creative mixer is all about getting a little relief from work and taxes. Join Houston’s leading professional creative organizations as we socialize and enjoy another tax season passing us by … |
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Event Name: Tax Break! Houston’s Creative Bailout |
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Sponsoring organizations: American Advertising Federation Houston (AAFH) American Institute of Graphic Arts Houston (AIGA) Art Director’s Club of Houston (ADCH) Only in Houston (OiH) University of Houston Graphics Alumni Partnership (UHGAP) |
![OiH_650-m[1]](http://mediaslap.files.wordpress.com/2010/03/oih_650m11.jpg "OiH_650-m[1]")
![facebook[1]](http://mediaslap.files.wordpress.com/2010/03/facebook11.png?w=36&h=36 "facebook[1]"){kind=small}
Add comment March 26, 2010
Build a Social Media Platform!
by Dwight Cook
Social Media is about person-to-person activity. Don’t be “the company” be a person. Be a good listener. Be passionate, it’s contagious. Stay on your toes … adjust and learn from connections. Stay real. If you become prideful people will know.
As in all marketing, identify who you want to follow. It’s not just about how many friends or followers you have but how many are valuable? So you must target your social media efforts. Develop categories subjects and keywords and include these subjects in your social media "talk".
Content is so important that we recommend part of your monthly budget be allocated for a virtual assistant to write on your social media platforms. We do this for most of our clients – they simply don’t have the time. Automated posts on these targeted subjects can be used but you must interact too or you will be thought of as a robot and people will begin to unfollow or unfriend you.
A blog is a great part of the social media puzzle. Blogging subjects should also be targeted and can position you as an expert. Every time a blog post is made it should be announce on the other social media platforms with a link back to the blog. These posts can be automated.
Interconnect your social media networks. We suggest that some of your Twitter posts are also put on facebook. Facebook is more about relationships than Twitter so when you get a large Twitter following you can drive traffic to your blog or website and facebook.
A contest is a great way to jumpstart your social media following. Incentives and freebies still work and can be a valuable ingredient if you don’t want to slowly build your social media network.
Finding Targeted Users
It is important to build a network of targeted Twitter followers.
Content is very important and should be about the key subjects your targeted followers and their interests. We use 5 methods of finding targeted users:
1. The FIRST method of finding targeted users is by searching for users with specific
keywords in their Twitter updates.
2. The SECOND method of finding targeted users is to search by profile data on users who have specific information listed in their Profile. Users generally type a few sentences about themselves in their profile, which makes this another great way to get highly targeted users.
3. The THIRD method of finding targeted users is to search by location. We can search for a user within a certain mile radius of a specific location.
4. The FOURTH method of finding targeted users is search by followers of another user. This can be very powerful if used correctly. Searching followers of another user can find followers of your competition or followers of a power user.
5. We can also find targeted users followed by another user. Often, users will follow users who have similar interests as they do, so it can be a good idea to follow their users as well. For example, a person might tend to follow other users who tend to have the same profession or hobbies as they do.
· Merchandise the connection to your Facebook page everywhere a customer might interact with your brand online
· Include a compelling call-to-action and even an incentive for your customers to join your Facebook community
· If you want more fans, you should be leveraging the fans you already have to get them
Social media is all about customer support, communication, content, and count. There are several ways to grow your audience.
Make it visible
As I pointed out last week, turning customers into fans can be as easy as making them aware of your presence at Facebook. Where possible, make sure to use the "one-click" fan button feature offered by Facebook. And, do not hesitate to cross-promote your Facebook page via other social media channels like Twitter, LinkedIn, or your online forums.
Give a reason
Include a compelling call-to-action and even an incentive for your customers to join your Facebook community. Offering an incentive is an important component in this process.
Interaction
Another way to activate your customer base to interact with you at Facebook is to invite them to join the conversation. Post topics and invite fans to comment
Fans recruit fans
Fans are important. Who wants to have a fanpage with no fans? Whether you have 300 or 300,000 fans at Facebook, two things are certain: 1) You want more fans and 2) you should be leveraging the fans you already have to get them. Facebook fan drives are becoming more popular than ever. Some of the best examples include contests and promotions.
Advertise
When doing a promotion, building fans or having a contest, advertising can help. Currently, targeted Facebook advertising is a bargain. It’s cost per thousand people is super low … and did I mention it is targeted? Consider budgeting for reoccurring targeted Facebook display advertising. It’s better than traditional media, especially as part of a social media package.
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Add comment March 19, 2010
New Patent Changes Social Media
Facebook on Tuesday was awarded a patent for a social network news feed, setting the stage for a future battle with its social networking peers over similar technologies.
The patent is specifically for “dynamically providing a news feed about a user of a social network” and effectively grants Facebook the opportunity to pursue other social networks who it deems are infringing on the company’s patent.
In my opinion, this is a amazing ruling. Just think of what could result from this patent.
Add comment February 27, 2010
Communicate with a New Generation
We have a whole new generation that prefers learning in a non-sequential, mosaic way. This new generation is influenced by media and the Internet and saturated with endless sound and video bytes. I have experienced this first hand in the lives of my own children. Their life is lived out in a big media bucket. They can learn and interact with information in a much more informal and dynamic way than I could at their age.
Information seeks and finds us whenever we are, we don’t have to look for it. With Social Media we are always aware of news, entertainment and even the lunatic fringe. This stuff finds you and me every minute of the day!
So how do you communicate with this new generation? Embrace the new media and speak their language, don’t hard sell. Be transparent and real.
How did we get to be a generation filled with electronic media and want to learn in a non-sequential way? Read this earlier blog post – Communication with young adults
Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Yahoo Buzz | Newsvine
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Add comment February 23, 2010
Internet Marketing Checklist
So how can you market on the Internet. Do you need a bigger, badder web site? What can you do to get traction?
1. Create a website with content
The secret to a successful website is to get people there and give them a reason to come back. You can do this with content. Have content before you concern your self with SEO and web site promotion.
2. Tap into Your Expertise
Include content that showcases your talent and expertise. Talk about what you know… you will present yourself as an expert. It showcases your “know-how-trust” factor. Cement your credibility as an expert.
2. Market to Your Existing Customers
Instead of just focusing on getting new business, turn your attention to your existing customers. If you treat all your clients as special, they will feel special — and be likely to tell someone else about you.
3. Build Relationships
Build relationships with your clients and prospects. Social Media is a great way to extend your reach. Don’t sell with social media. Build relationships, let the selling come later.
Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Yahoo Buzz | Newsvine
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2 comments February 21, 2010
Technology can help a guys love life
I ran across a great site – helpaguyout.com – that will enhance a guys love life without drugs and put some money in a girls wallet. Guys can ask a woman a question on relationships and dating and get an answer from a female perspective. It will cost you $2 to ask a question guys! And the woman that answers gets to keep $1 of that payment. The cool thing is it’s all anonymous – you don’t know who asks and who answers. Try it, you can’t lose a lot unless you have so many questions …
If you want to save a few bucks and get some great love tips guys … visit Raphael’s facebook page. I think he could even teach a caveman some romance. This site is free and funny! They are currently giving away a trip for two to Portugal and 25 cans of gourmet Queen Of The Coast tuna (the sponsor) a week. This site is fun but seriously guys, it could help you become the romeo you desire to be!
So is it love or money that makes the world go round?
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Add comment July 29, 2010