America is now full of non-readers and on average adults read less than one book a year. I recently read a book, Flickering Pixels, which I mentioned in an earlier article which reinforces how new generations prefer learning in a non-
sequential way influenced by our media saturated world.
We no longer search for information, but information now seeks and finds us, whenever we are. With Twitter and Facebook feeds I’m constantly aware of news, trivia, the important and the ridiculous seems to search for me every second of the day. For those of us in media, it is apparent that abundant information saturation is changing habits:
Parents must instill a strong moral and ethical code within their children. There are not enough Internet and TV filters to shelter our children’s eyes and ears. We must get to their heart before media and friends take over.
Employers this generation is not lazy! However they live life in the moment, and relationships, causes and even pleasure will not be postponed for the sake of a career. The dollar is not their motivation.
Educators no longer control the gateway of knowledge because anyone with a computer or smart phone can access any information in seconds. Educators need to help students think and make sense of the all of the available information.
Publishers will survive this culture shift if they produce and distribute content beyond the printed page. If people are not reading books they are watching YouTube, reading blogs, listening to podcasts, reading Social media and sharing sharing their thoughts online.
Record each person speaking on the podcast with good quality directional microphone that will complement the persons voice while not capturing background noise.
After editing you must mix or render the final product to a stereo or mono file. I usually process the recording and mix at the same time. First if necessary, use software to reduce noise. Then normalize the sound file levels (this is not compression) and add any EQ to make the tonal qualities more desirable. Finally compress the overall program and peak limit the file to -.3db to prevent digital distortion. The EQ, compression and peak limiting processes are generally over used and will ruin the audio. If we were talking food here, a little salt can bring out the flavor – too much and it’s disgusting. 
subscribe to RSS feeds on the Apple iTunes web site, the term podcasting is now generically used for RSS feeds, just like Kleenex refers to tissues. And today just about every brand of MP3 and portable video player can subscribe to podcasts as well as desktop and notebook computers.
sites and suggest trading links with them. You can help each other with this free promotion. I usually do a key word search on 
Your Image in 2010
Published January 1, 2010 Marketing , Networking , Podcasting , Productivity , blogs , commentary , communication , news , social media , social networking , web 1 CommentTags: 2010, branding, image, impression, New Year, youth
Perhaps we need to refer to the new year as twenty ten, it is more concise and simple. I ran across an article that inspired me and thought I would write about this on January first, twenty ten.
Rule #1: Crest Whitestrips. This is a surface and shallow cosmetic-based tip. But people just don’t understand that having coffee-stained teeth doesn’t do you any favors. Then smile. Smiling makes you look and feel younger.
Rule #2: You need to be on Facebook. No friends? You already have one: just facebook me (dwightcook.) I will be your first friend.
Rule #3: Know how to use Google and Wikipedia and use them. Bookmark these sites on your computer, and set one as your homepage.
Rule #4: Watch an episode of “Big Bang Theory.” Discuss and Repeat.
Rule #5: Peruse your local Apple store. Learn the difference between an iPod Classic, iPod Touch and iPod Nano. You also need to what itunes and podcasts are all about and then you are on your way.
Rule #6: Do not disclose your past. Keep it to yourself. These are the “good old days!”
Rule #7: Don’t talk about how you’re addicted to Starbucks. Nobody cares and it won’t make you seem younger.
Rule #8: Keep up to date with Entertainment news and Sports. Set them as a favorite or add it to your custom home page on Google, Yahoo or Bing. This can help you with current relevant conversation.
Rule #10: Lose the newspaper. Young people get their news online.
Rule #12: Make eye contact. Eye contact is so critical to being perceived as young; don’t be afraid to use it.
Rule #13: Never refer to your grandchildren or great-grandchildren. Rarely mention your children – these topics make you sound old.
Rule #14: Go to the gym.
Rule #15: Never use ancient words like “groovy, dy-no-mite, or tubular.” Use current vocabulary.
Rule #16: Get a TiVo or DVR. Know how they work.
Rule #17: Record yourself to see how how old you sound. You will probably be your own worst critic. Note that youthful people talk much snappier.
Rule #18: Dress is very important: always dress age-appropriate with no frump factor.
Rule #19: Give your hairstyle a hard look. Get a young stylist to help with your look or ask a young family member that will be honest with you to help.
Rule #20: Skip cologne and wear deodorant. Young people don’t wear scented oils or strong cologne. You don’t want BO, so don’t skip that deodorant.
Rule #21: Make younger friends and hang out with them.