Archive for the 'news' Category

Your Image in 2010

Perhaps we need to refer to the new year as twenty ten, it is more concise and simple. I ran across an article that inspired me and thought I would write about this on January first, twenty ten.

creative_image Many of us have learned that good looks add to success in the workplace but too many fail to realize that cultivating the perception of youth and a hip attitude is also very important. It’s no secret that we live in an age-obsessed society.  Don’t follow these rules to impress a young person. Your goal is to  create a more youthful perception about yourself. So how do you do it? Here are some of the concepts form the new book, “Bulletproof Your Job”:

Rule #1: Crest Whitestrips. This is a surface and shallow cosmetic-based tip. But people just don’t understand that having coffee-stained teeth doesn’t do you any favors. Then smile. Smiling makes you look and feel younger.

Rule #2: You need to be on Facebook. No friends? You already have one: just facebook me (dwightcook.) I will be your first friend.

Rule #3: Know how to use Google and Wikipedia and use them. Bookmark these sites on your computer, and set one as your homepage.

Rule #4: Watch an episode of “Big Bang Theory.” Discuss and Repeat.

Rule #5: Peruse your local Apple store. Learn the difference between an iPod Classic, iPod Touch and iPod Nano. You also need to what itunes and  podcasts are all about and then you are on your way.

Rule #6: Do not disclose your past. Keep it to yourself. These are the “good old days!”

Rule #7: Don’t talk about how you’re addicted to Starbucks.  Nobody cares and it won’t make you seem younger.

Rule #8: Keep up to date with Entertainment news and Sports. Set them as a favorite or add it to your custom home page on Google, Yahoo or Bing. This can help you with current relevant conversation.

office_image Rule #9: Learn how to text message and do it.

Rule #10: Lose the newspaper. Young people get their news online.

Rule #12: Make eye contact. Eye contact is so critical to being perceived as young; don’t be afraid to use it.

Rule #13: Never refer to your grandchildren or great-grandchildren. Rarely mention your children – these topics make you sound old.

Rule #14: Go to the gym. 

Rule #15: Never use ancient words like “groovy, dy-no-mite, or tubular.” Use current vocabulary.

Rule #16: Get a TiVo or DVR. Know how they work.

Rule #17: Record yourself to see how how old you sound. You will probably be your own worst critic. Note that youthful people talk much snappier.

Rule #18: Dress is very important: always dress age-appropriate with no frump factor.

Rule #19: Give your hairstyle a hard look. Get a young stylist to help with your look or ask a young family member that will be honest with you to help.

Rule #20: Skip cologne and wear deodorant. Young people don’t wear scented oils or strong cologne. You don’t want BO, so don’t skip that deodorant.

Rule #21: Make younger friends and hang out with them.

Black Friday Now?

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Black Friday is a popular label attached to the Friday following Thanksgiving Day in the US. This day marks the beginning of the busy shopping season during which most consumers typically start their Christmas/holiday shopping. 

While the word "black" often has a negative connotation, the use of black in this case alludes to profitability, which is traditionally noted in black ink (losses are noted in red). Traditionally, brick-and-mortar retailers see a surge in retail sales on this day as a result of the holiday shopping, putting their books "in the black".

Every year it seem like the Christmas decorations go up earlier.  I remember what mom taught me – don’t put up your Christmas decorations until after Thanksgiving.  Wasn’t mom always right? I think that works in a normal economy.  Retailers are pushing Black Friday because they need sales.

I understand the yin and yang of the issue.  Conservatives want Christmas to be less commercial, see this page on the Advent Conspiracy. The Advent Conspiracy is an international movement restoring the scandal of Christmas by substituting compassion for consumption.Sounds great!  Our society is one of excess consumerism.

If I put on my marketing hat, early retail sales info like Black Friday deals may help me as a consumer. The retailer gets the word out during a very competitive flat economy.  Check out this web site on Black Friday deals and coupons. I love the countdown timer and blog.

 

My guess is that most Americans will spend less this Christmas but at what store?  Choose wisely, and make your dollar work for you.  The Black Friday site is a good start if you are thinking coupons and sale prices.

 

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Digital TV Tips ~ improve your reception

This web site helps you to get ready for digital TV, improve reception and get local help from contractors.  The federal government is spending a ton of money. Not only was there a public information campaign, converter vouchers and incentives but now there are contractors on the payroll to help. This Digital TV site is very impressive – enter your zip code and see what local resources are available. Be sure to check out the DTV reception maps and get the direction and distance each of the TV stations with a very cool map! Great site, and you paid for it!

How much? My budget is … ~ doing business today

I found the video below on a friends Facebook page and it hit a raw nerve.  While other cultures find it stimulating to negotiate back and forth, most Americans don’t expect it. In today’s economy many successful companies have learned to work with smaller budgets and some are actually producing great work. I think my pet peeve is bargaining after the service or goods are provided, like the couple in this video who ate the steaks before discussing price. It’s funny but so sad. =o(

 

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3D next generation web technology

One technology to watch is from Google Labs called O3D.  It’s actually an open source API that will generate 3D applications inside of a browser.  It’s a long way from reality and I bet there will be other applications competing for a standard platform.  But it is cool and if you are interested in generating 3D web media it may tickle your interest.  If you have a minute to play . . . download the plug-in and navigate the demo with your keyboard in real time.

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Viral Spot for Samsung LED TVs ~ Sheep wearing LED vests

Is this serious?  It must be real, it’s a commercial conceived by The Viral Factory for Samsung.  It had to take extreme shepherding and according to sources they kept it real.  What no special effects guys?  You watch the video and decide.

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Post your comments below

Texas Governor Signed Production Incentive Bill

When so many people are concerned about earmarks – why do we need production incentives?  Did you know that moving picture industry brought 1.2 billion dollars to Texas in the past ten years?  Texas has long recognized that making moving pictures in Texas has boosted state and local economies.

Governor Rick Perry Signs Production Incentive Bill

Governor Rick Perry Signs Production Incentive Bill

Texas is diverse with deserts, mountains, beaches, tropical and rolling hills scenery. If you are looking for a location to shoot a picture you can probably find it in Texas.    This industry shows off Texas and boots the economy.

Why now? I googled and found that many states are now offering production incentives. In the last few years these incentives from other states have drawn the industry away from Texas.

I thank Governor and other Texas lawmakers for passing this bill.  This makes Texas competitive, helps the economy and creates more jobs in Texas. So filmmakers take note, Texas wants your business!

*also see signing HB 873

Dwight Cook
Chairman, OiH

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Twitter based Ad Agency? Heck, yeah!

Felix Rhymes and I had an appetite stimulus conversation yesterday about Twitter. People who frequent Soundworks know that I am very excited about social networking. The first sign is the frequent use of the words twitter_bird21Facebook, Twitter, LinkedIn, and blogging. I love being able to keep in touch and sometimes I hit max overload and have to take a break, but not for long.

Today, I noticed something quite stunning…a twitter-based ad agency. The owner, Carrie Bugby, won a Shorty award (yes, there are awards for Twitter advertising!) for her high profile promotion on twitter for the AMC show “Madmen.” She developed a persona on twitter as a character from the show and amassed a 12000 person following immediately. Her story is truly amazing and an inspiration to those of us who hate the “clipping my cats toenails” tweets (a message sent in twitter) and LOVE the concept of using Twitter for information, networking, and entertainment.

If you visit the Advertising Age website, http://tinyurl.com/d7rkqc , you can see the 9 minute interview with Carrie Bugbee. She shares some great ideas about promotion through Twitter. Add me as a friend on Facebook, LinkedIn, and Twitter, it’s the best way to catch me!

Karen Cook, Marketing@Soundworks
@KarenCook on twitter
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Are you feeling lucky? DataSlap it.

relaxWe all know how sketchy email can be, especially if the file must get there. Sending data by email has a well-known pitfall – You don’t know if your recipients ever received it!. Was the file too big, was their mailbox full or did it get caught in their spam filter?

If you’re responsible for delivering large files here is a method that can help take away some stress from the task. Know exactly when your file was received for a cost that is negligible. DataSlap.com is the solution that delivers files and gives you an accurate confirmation report.

Let’s say you are an advertising agency and you purchased some radio time. After you produce your radio commercial don’t email it to your radio stations; DataSlap it. Just create a new account and upload your radio commercial for shipment. Then add your contacts for the file delivery and DataSlap does the rest. Each radio station is notified to pick up their commercial and DataSlap.com logs the date, time, call letters and person that received the commercial. Both the agency and advertiser can get an up to the minute delivery report to confirm the file was delivered before the scheduled run time. Plus it learns your work patterns and if future deliveries are to be made the same group of recipients they are easily reused and the file does not need to be reloaded should it need to be reshipped.

dataslapDataSlap.com rates are low – most likely they are 50% to 300% less than your present shipping method. You may use full-service or self-serve and save even more when you do it yourself.

DataSlap.com has successfully shipped files worldwide. This is a great way to ship any file that “has to be there.”

Houston Creative, Creative Houston

oihoustonHouston has always been home to great creative. I feel that OiH, www.onlyinhouston.org can help make 2009 a banner year for the fourth largest city in the US. My advice is to build community, network and send business to other area creative’s when you need to outsource. Help get the message out about the great creative resources available. Get involved by publishing articles and listing events to Only In Houston. Then use email and your social marketing contacts to help spread the Buzz. Post the OiH logo on your web site and link your directory to your email signature.

Embrace others
“There is not a man of us who does not at times need a helping hand to be stretched out to him, and then shame upon him who will not stretch out the helping hand to his brother.” -Theodore Roosevelt
OiH is reaching out to support other three and four letter organizations like AAF, AIGA, AWRT, HPMA, IABC and others. Consider doing the same with your business by reaching out to other business and professional contacts. Let’s work together and build community! 

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By Dwight Cook

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