Archive for the 'Media' Category

Communicate with a New Generation

 

 young-genWe have a whole new generation that prefers learning in a non-sequential, mosaic way. This new generation is influenced by media and the Internet and saturated with endless sound and video bytes. I have experienced this first hand in the lives of my own children. Their life is lived out in a big media bucket. They can learn and interact with information in a much more informal and dynamic way than I could at their age.

Information seeks and finds us whenever we are, we don’t have to look for it. With Social Media we are always aware of news, entertainment and even the lunatic fringe. This stuff finds you and me every minute of the day!

So how do you communicate with this new generation?  Embrace the new media and speak their language, don’t hard sell.  Be transparent and real. 

How did we get to be a generation filled with electronic media and want to learn in a non-sequential way?  Read this earlier blog post – Communication with young adults

Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Yahoo Buzz | Newsvine

###

Super Bowl Tech

 

I hear that real-time GPS will be used track the arrival of the Lombardi Trophy and key people to the stadium. Isn’t that Colts_Saintsgreat PR.

CBS is broadcasting the game with six high-speed, high-definition cameras with the ability to shoot 300-400 frames per second. Normal cameras shoot around 30fps – so get ready for amazing slow motion effects.

Sprint and AT&T are adding cell towers to handle the stadium demands on cell traffic. Do you have a smartphone? Download some new Smartphone apps to designed help you follow the game.

Security has also gone hi-tech with special cameras to scan both people and packages entering the stadium. Law enforcement also has bomb-removal robots at the ready. But there are no reported threats.

The commercials are my favorite part of the event. Be sure to have your facebook and twitter open to discuss commercials and  talk trash about the other team!

###

Unfollowing On Twitter

twitter_32 I have had a lot of questions about Twitter unfollowing … it’s really a much discussed topic. What is the proper Twitter etiquette?

Some believe that when someone follows you on Twitter, it’s proper for you to follow them back.

If you are just trying to build followers then go ahead and follow them back. But if you want to build a network of targeted followers of like mind DON’T FOLLOW just anybody.

follow To get value from Twitter follow their content. The Twitter search tool is now very powerful and you can find users to follow based their content or profile. The Twitter stream moves too fast to scan for content manually. There are also some great web based tools to find Tweeters of interest and some client based (installed on your computer) search and follow tools.

I tend to tweet about things I find of interest, and that I think my followers also find interesting. Most of my content is based on Marketing, Technology and Entertainment Follow me to see if my twitter stream appeals to you.

If my followers are not interested, then I have no problem with them unfollowing … I don’t want to waste their time.

Why do I unfollow? If you’re not interesting to me, if you spam me, if you show semi nude avatars, use foul language or try to sell a make money fast scheme, if you don’t tweet in 100 days, or if, after I search your tweet history, I find you’re mostly talking about things I’m not interested in. Nothing personal, I just don’t have the time or bandwidth to follow you in a meaningful way.

Frankly, I may also unfollow you if you do not follow me back, but I will look at your Twitter stream first to see if your content is interesting.

Some of my favorite tools are:

  • Twitter Karma - a great interface to ‘batch’ manage who you’re following
  • Social Too – helps you target people to follow based on their content

Our favorite funny video to date

Untitled-1 Humor is like walking a a bleeding edge.  When Tool of North America Director Erich Joiner’s comedic storytelling was used for Bud Light’s latest viral video from DDB they have a humorous winner at the expense of offending the status quo. The result is an video of amazing awkward moments that make this clever video every very memorable.

We need more humor in advertising! Real humor communicates and connects – humor works on radio and video, with and without proper attire. I recently attended the British Addy Awards (see previous article) and it was full humorous advertising.  I hope we see more humor in American advertising.

###

3D TV Production is Here

At this weeks CES show 3D is all the buzz.  Many booths are touting 3D TV’s and production systems. The movie Avatar and other productions draw big crowds so we can now expect it on the small screen soon. But how do you thumbnail.veraproduce it?

Congrats to Digital Jungle, a Hollywood post-production studio who had the distinct honor of being one of the first post production houses in the world to create a 3D workflow for the new Panasonic Viera active 3D television set, debuting at the Consumer Electronics Show this week. Read more about Digital Jungle here.

Get ready 3D is coming!

###

Health instructions for 2010

apple-health Your Body

1. Drink plenty of water.
2. Eat your veggies.
3. Eat more fruit 
4. Eat more raw natural foods that grow on trees and plants and eat less processed food.
5. Read Fit For Life by Harvey Diamond – it will change your life.

Your Social Media

1. Work Facebook and Twitter
2. Blog your knowledge or passion
2. Work it – connect and converse to build relationships
3. Don’t hard sell
4. Keep your conversation informative and fun

Keep Your Audio In-Sync!

today_show_beyonce_nyrd108I once had a film cameraman tell me that sync was not important only to get a call later to fix his production.  That was many years ago when audio was recorded on a medium called magnetic tape or film.  Remember?  Now it’s all digital. I really thought that digital audio would resolve issues but now there are a few more details to consider.

Digital audio is recording in slices or audio samples regular time intervals. This is called the sampling rate.  The standard for recording digital audio for picture is 48 thousand times per second or 48K.  The 48K rate is used because it is mathematically compatible to picture formats. If  there is a variance in the audio sampling rate then the sound can drift in relation to the picture and create chaos in the editing room. Even minor drifts can create problems. Basically there will be more or too little audio for a given scene. I am pretty sensitive to this and I see one or two TV commercials weekly with bad lip sync. 

 SteveFoyHere are some common causes of drifting audio:

  1. The recording was made at the wrong sample rate, not at 48K sample rate.
  2. Multiple cameras and audio recorders and no external master sync source.
  3. No time code is used.
  4. Delay induced by a digital console without external sync.
  5. A mistake in the editing room.
  6. An unexpected equipment failure.

We all know things go wrong so some proper planning and redundancy may save the day.  Always test your setup before recording the final product. Digital recording does not mean good recording.  I have had to fix many digital recordings that were noisy or distorted.  After you do a test recording make sure your location sound man listens to what is being recorded in headphones and listens to the recording of each scene after a take.

If problems do arise, the drift may be resolved by adjusting the playback to match the picture in an audio post house or editing room.  Some productions require frame accurate recording and this adjustment is not acceptable if there is budget to re-shoot the scenes. Happy shooting and may the sync be with you.

Chaos in Surround Sound

The following email exchange is real – The names have been changed …
(my responses are in blue italics)

Subject: CHANGE HOUR MEETING

Untitled-1 Hola,
We may change the date scheduled for  3pm Houston time?

I only have 3pm to 4pm available. Another session starts at 4pm. If we can get your session done in 1 Hour, then no problem. But we cannot go past 4pm.

Ok. We take. The talent meet at 3:15pm to 4pm. I hope is possible finish today, if not, we can found another early day.

Do you mean TODAY? I thought you meant changing the time for your session TOMORROW!

Yes, I thought TODAY at 3pm beguins..

I cannot do TODAY! We were booked for Wed, Jan 14th at 11:30CT and I moved to 3pm same day, not today.

You think we can do today? in your afternoon?

We cannot do today – Sorry.

Sorry for the stress. Really is for TOMORROW. And then we confirm the meet for the talent; Tomorrow Wednesday 14th at 3pm to 4 pm. Ok?

No worries – that schedule change has been made – Session is Wed 1/14/09 at 3pm CT.

THANK YOU!

PhoneCallSmall We all know media production is a stressful activity. It’s the perfect storm: the clash of left brain/right brain; the stereotypical art versus commerce conflict; entertaining, creative ideas collide with motivated, monetary goals. Our blessing/curse is that no one day is the same as the previous…

But meanwhile back at the farm… the music’s playing so loud I can’t hear myself think, the phone’s ringing constantly and I can’t remember who I just spoke to 5 minutes ago! Oh, yeah – It was our banker who gave me a different story about how to receive payments from overseas clients than the bank’s customer service rep did yesterday. Now I’ve got to decide who’s right & who’s wrong. And no amount of email can get the client in Barcelona to try the PayPal account again after I made changes to our credit card profile…

Sound familiar? Just another day in paradise for those who coordinate production activities with little or no timeline. But somewhere there’s levity. Can we really be serious all the time without going completely bonkers? Comedy is all around you with the right perspective.

 

###

Are you Analog or Digital?

Are you in the analog or digital camp? In other words, do you prefer the sound of analog (LP’s) or the sound of digital (CD’s)?

Before you answer, let’s get geeky and look at some definitions and also a list of pros and cons for both types of recording:

 

Analog: An electrical signal that continuously varies in strength as related to some form of input.  

Analog Recording: A means of recording audio or video whereby the recorded analog signal is a physical representation of the waveform of the original analog signal. Some examples of analog sound mediums are vinyl records or LPs, cassette tapes, 2” 24 track tape, 8-track tapes, VHS tapes etc..

 

Digital: A reference to a system whereby a continuously variable analog signal is reduced and encoded into discrete binary bits that establish a mathematical model of an original signal or other information.  

Digital Recording: A method of recording in which samples of the original analog signal are encoded on tape or disk as binary information for storage or processing. Some examples of digital sound mediums are CDs, DAT tapes, Digital Betacam tapes, MP3’s, WAVs, AIFs, etc…

 
Blah, blah blah
analogueDigitalSo, an analog recording is a signal that’s actually stamped upon a recording tape or medium.
A digital recording is actually snapshots of the signal captured in intervals, much like a moving picture can represent action over time when the sequence of pictures are played back in sequence.
 
Digital one’s and zero’s are stored on mediums such as a compact disc or hard drives.  

  Now that we have a little background, let’s discuss some of the pros and cons of each:

Analog Pros

  1. It’s a an accurate representation of sound but is limited by the device and recording medium.
  2. Many people find analog sound warmer and more pleasing to the ear.
  3. Distortion caused by over driving the recording with volume saturation can deliver a more pleasing result than digital methods.

Analog Cons

  1. Recordings are susceptible to degradation.
  2. Copies of the original recording are noisier and more distorted. 
  3. Editing is more cumbersome and time consuming.
  4. The background noise of the media (tape hiss) and recording device become a part of the recording.

Digital Pros

  1. Easier editing.
  2. Duplicates are an exact copies.
  3. Noise floor usually exceeds human hearing ability.

Digital Cons

  1. Recording at too loud a volume results in a harsh unpleasant sound.
  2. Conversion from analog or one digital format to another must be done carefully to avoid loss of fidelity or gritty sound.
  3. Most people feel that digital recordings are colder or more sterile than analog.

listenOk, made up your mind yet? Did the techno-babble above change your position? Or are you more conflicted?

Let me throw another wrench at you. Most people, even most sound engineers, have a hard time differentiating between the sound of analog and digital. 

Take a few minutes to watch this Wired Science episode that ran recently on PBS and you’ll see what I mean. Audio Files Vs. Audio Files.

 

Tech Note: Analog tape saturation offers a natural compression, lowering the audio peaks causing softer sounds to seem louder, smoothing high-frequency content (cymbals) and boosting the low bass frequencies.

Ok, here’s my two cents worth – I prefer analog sound because it’s artifacts are more natural and actually pleasing to the ear. Analog distortion is warmer and more acceptable. But digital recordings are easier to manipulate and each copy is an exact replica of the original.

Today there are a variety of tools (Plug-ins) available to the audio professional that can add an “analog” feel to digital recordings.

It’s possible to get the best of both worlds, the ease of digital editing and the warm sound of analog. People will always debate Analog and digital recording methods. Today the best sound engineers use both.

Please post your thoughts and comments below. Look for a future blog entry on this topic including some wild stories …

###

Bob & Weave: Houston’s Creative Throwdown

Bob&Weave_flatS

Join Houston’s top creative professionals as we come together to mix it up August 25!

Next Page »


MediaSlap Blog is Featured in Alltop

Our web sites:

Radio, TV, Web, Corporate Production
Digital File Delivery with Confirmation
Internet Hosting/Design, Problem Solving


Twitter Updates

© 2009 mediaslap.soundworks.com
You have permission to publish any complete article as long as credit is given for the source and a link to this blog is provided. You are welcome to submit an article to this blog, please contact Dwight Cook dcook at soundworks dot com.

Pages

 

March 2010
M T W T F S S
« Feb    
1234567
891011121314
15161718192021
22232425262728
293031  

Enter your email address to subscribe to this blog and receive notifications of new posts by email.