Archive for the 'Marketing' Category

Communicate with a New Generation

Published February 23, 2010 Advertising , Marketing , Media , commentary , communication , social media Leave a Comment
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 young-genWe have a whole new generation that prefers learning in a non-sequential, mosaic way. This new generation is influenced by media and the Internet and saturated with endless sound and video bytes. I have experienced this first hand in the lives of my own children. Their life is lived out in a big media bucket. They can learn and interact with information in a much more informal and dynamic way than I could at their age.

Information seeks and finds us whenever we are, we don’t have to look for it. With Social Media we are always aware of news, entertainment and even the lunatic fringe. This stuff finds you and me every minute of the day!

So how do you communicate with this new generation?  Embrace the new media and speak their language, don’t hard sell.  Be transparent and real. 

How did we get to be a generation filled with electronic media and want to learn in a non-sequential way?  Read this earlier blog post – Communication with young adults

Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Yahoo Buzz | Newsvine

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Internet Marketing Checklist

Published February 21, 2010 Internet - promotion , Marketing , Productivity , commentary , internet , social media , social networking 2 Comments
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So how can you market on the Internet. Do you need a bigger, badder web site? What can you do to get traction?

social-media 1. Create a website with content

The secret to a successful website is to get people there and give them a reason to come back.  You can do this with content. Have content before you concern your self with SEO and web site promotion.

2. Tap into Your Expertise

Include content that showcases your talent and expertise.  Talk about what you know… you will present yourself as an expert. It showcases your “know-how-trust” factor. Cement your credibility as an expert.

2. Market to Your Existing Customers

Instead of just focusing on getting new business, turn your attention to your existing customers. If you treat all your clients as special, they will feel special — and be likely to tell someone else about you.

3. Build Relationships

Build relationships with your clients and prospects. Social Media is a great way to extend your reach. Don’t sell with social media. Build relationships, let the selling come later.

Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Yahoo Buzz | Newsvine

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Embracing the Social Media Groundswell

Published February 19, 2010 Computer , Marketing , blogs , commentary , communication , social media , social networking Leave a Comment
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surfing It’s every companies dream to ride a big wave.  How do you do that with social media?  I like to think about conversing at a friends dinner party with people you know and have just met.  You would not hard sell someone at the party your good and services –would you?  It’s socially unacceptable.  So as you build your social network today, here are some tips to help you surf the coming swell with awareness.

 

  1. Social Media Groundswell is about person-to-person activity.
  2. Don’t be “the company” be a person. 
  3. Be a good listener. 
  4. Be patient, transform your company, one person at a time.
  5. Be passionate, it’s contagious.
  6. Stay on your toes … adjust and learn from connections.
  7. Stay real. If you become prideful people will know.

Super Bowl Tech

Published February 6, 2010 Marketing , Media , Software , TV Commercial , TV production , cell phones , commentary , communication , technology 1 Comment
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I hear that real-time GPS will be used track the arrival of the Lombardi Trophy and key people to the stadium. Isn’t that Colts_Saintsgreat PR.

CBS is broadcasting the game with six high-speed, high-definition cameras with the ability to shoot 300-400 frames per second. Normal cameras shoot around 30fps – so get ready for amazing slow motion effects.

Sprint and AT&T are adding cell towers to handle the stadium demands on cell traffic. Do you have a smartphone? Download some new Smartphone apps to designed help you follow the game.

Security has also gone hi-tech with special cameras to scan both people and packages entering the stadium. Law enforcement also has bomb-removal robots at the ready. But there are no reported threats.

The commercials are my favorite part of the event. Be sure to have your facebook and twitter open to discuss commercials and  talk trash about the other team!

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Can Google Change China?

Published January 29, 2010 Computer , Marketing , Networking , Software , commentary , communication , technology , web 1 Comment
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China_censorship Have you been to China?  It’s an amazing country with smart very productive people.  Many predict that China will be the leading economic nation soon … or are they now?

The Google machine (no that’s not a slam) thinks that they can muscle China.  In our last Shanghai trip, we found that when you went to an blocked web site or said a word in your email that was against government policy … your computer screen would go black and display a warning for a period of time.  I was told that if you get too many warnings then Chinese security would be on the way. We heeded the warnings and complied.  The NSA thinks they monitor the net?

Now Google wants to offer an uncensored search engine in China? China is changing but not fast enough for Google. Read more …. 

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VHS Hard Drives?

Published January 28, 2010 Advertising , Art , DVD , Marketing , TV production , commentary , film production , technology , virtual studio Leave a Comment
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Hey, those hard drives we have for sale are not moving. Don’t people need storage? Our price looks competitive.

How can we differentiate our product from the competition?

il_430xN.113476717[1] The solution: VHS Hard Drives

For those who like their storage combined with celluloid nostalgia, there’re these external hard drives hidden inside VHS tapes: available in 320, 500, or 640GB, they come sheathed in flicks like the original Star Trek, Top Gun, and Return of the Jedi. 

Niche marketing, don’t you love it? Get yours at Etsy.com

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Unfollowing On Twitter

Published January 27, 2010 Internet - promotion , Marketing , Media , Software , commentary , social networking , technology , web 2 Comments
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twitter_32 I have had a lot of questions about Twitter unfollowing … it’s really a much discussed topic. What is the proper Twitter etiquette?

Some believe that when someone follows you on Twitter, it’s proper for you to follow them back.

If you are just trying to build followers then go ahead and follow them back. But if you want to build a network of targeted followers of like mind DON’T FOLLOW just anybody.

follow To get value from Twitter follow their content. The Twitter search tool is now very powerful and you can find users to follow based their content or profile. The Twitter stream moves too fast to scan for content manually. There are also some great web based tools to find Tweeters of interest and some client based (installed on your computer) search and follow tools.

I tend to tweet about things I find of interest, and that I think my followers also find interesting. Most of my content is based on Marketing, Technology and Entertainment Follow me to see if my twitter stream appeals to you.

If my followers are not interested, then I have no problem with them unfollowing … I don’t want to waste their time.

Why do I unfollow? If you’re not interesting to me, if you spam me, if you show semi nude avatars, use foul language or try to sell a make money fast scheme, if you don’t tweet in 100 days, or if, after I search your tweet history, I find you’re mostly talking about things I’m not interested in. Nothing personal, I just don’t have the time or bandwidth to follow you in a meaningful way.

Frankly, I may also unfollow you if you do not follow me back, but I will look at your Twitter stream first to see if your content is interesting.

Some of my favorite tools are:

  • Twitter Karma - a great interface to ‘batch’ manage who you’re following
  • Social Too – helps you target people to follow based on their content

Our favorite funny video to date

Published January 26, 2010 Marketing , Media , TV Commercial , TV production , commentary , communication , video production , web Leave a Comment
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Untitled-1 Humor is like walking a a bleeding edge.  When Tool of North America Director Erich Joiner’s comedic storytelling was used for Bud Light’s latest viral video from DDB they have a humorous winner at the expense of offending the status quo. The result is an video of amazing awkward moments that make this clever video every very memorable.

We need more humor in advertising! Real humor communicates and connects – humor works on radio and video, with and without proper attire. I recently attended the British Addy Awards (see previous article) and it was full humorous advertising.  I hope we see more humor in American advertising.

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Apple tablet stirs it

Published January 22, 2010 Computer , Marketing , cell phones , commentary , communication 2 Comments
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apple-tablettEnter the Apple tablet. In my opinion this will blow a hole in Kindle sales.  Apple envisions that a family will share a tablet, and they will use it to check email in their homes. A rumor is that experimental facial recognition software will identify each user. Each user can have their own sticky notes and can leave them behind on the screen. Of course Apple is in discussions with major publishers for fiction and textbooks for the device. You have to admit this is a great device for students. It’s not all work and no play – gaming companies are getting a look at the platform too. Keep an eye on this item, or see it for yourself January 27th.

But what will keep people from buying it? See: Apple tablet: 70% won’t spend more than $700, survey says http://bit.ly/50K6Dh

 

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Casting Vision into Someone

Published January 19, 2010 Marketing , Skill , commentary Leave a Comment
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vision People of faith are open to this, believing that God casts vision into their lives or business.  But what about people? Yes, people can cast vision into lives!

As part of a marketing boutique this is what we do everyday, we listen and help one define and bring their vision to reality.  We do this by discussion, the sharing of ideas, then refining and planning. Finally we help execute the plan.

Try this on a personal level. Help someone be their best and the rewards are huge. Walking through the execution of the plan builds bonds.  Invest in relationships, it’s worth it. 

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