So how can you market on the Internet. Do you need a bigger, badder web site? What can you do to get traction?
1. Create a website with content
The secret to a successful website is to get people there and give them a reason to come back. You can do this with content. Have content before you concern your self with SEO and web site promotion.
2. Tap into Your Expertise
Include content that showcases your talent and expertise. Talk about what you know… you will present yourself as an expert. It showcases your “know-how-trust” factor. Cement your credibility as an expert.
2. Market to Your Existing Customers
Instead of just focusing on getting new business, turn your attention to your existing customers. If you treat all your clients as special, they will feel special — and be likely to tell someone else about you.
3. Build Relationships
Build relationships with your clients and prospects. Social Media is a great way to extend your reach. Don’t sell with social media. Build relationships, let the selling come later.
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Communicate with a New Generation
Published February 23, 2010 Advertising , Marketing , Media , commentary , communication , social media Leave a CommentTags: communication, generation, Marketing, social media
Information seeks and finds us whenever we are, we don’t have to look for it. With Social Media we are always aware of news, entertainment and even the lunatic fringe. This stuff finds you and me every minute of the day!
So how do you communicate with this new generation? Embrace the new media and speak their language, don’t hard sell. Be transparent and real.
How did we get to be a generation filled with electronic media and want to learn in a non-sequential way? Read this earlier blog post – Communication with young adults
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