Communicate with a New Generation
February 23, 2010
We have a whole new generation that prefers learning in a non-sequential, mosaic way. This new generation is influenced by media and the Internet and saturated with endless sound and video bytes. I have experienced this first hand in the lives of my own children. Their life is lived out in a big media bucket. They can learn and interact with information in a much more informal and dynamic way than I could at their age.
Information seeks and finds us whenever we are, we don’t have to look for it. With Social Media we are always aware of news, entertainment and even the lunatic fringe. This stuff finds you and me every minute of the day!
So how do you communicate with this new generation? Embrace the new media and speak their language, don’t hard sell. Be transparent and real.
How did we get to be a generation filled with electronic media and want to learn in a non-sequential way? Read this earlier blog post – Communication with young adults
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Entry Filed under: Advertising, Marketing, Media, commentary, communication, social media. Tags: communication, generation, Marketing, social media.
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