America is now full of non-readers and on average adults read less than one book a year. I recently read a book, Flickering Pixels, which I mentioned in an earlier article which reinforces how new generations prefer learning in a non-
sequential way influenced by our media saturated world.
We no longer search for information, but information now seeks and finds us, whenever we are. With Twitter and Facebook feeds I’m constantly aware of news, trivia, the important and the ridiculous seems to search for me every second of the day. For those of us in media, it is apparent that abundant information saturation is changing habits:
Parents must instill a strong moral and ethical code within their children. There are not enough Internet and TV filters to shelter our children’s eyes and ears. We must get to their heart before media and friends take over.
Employers this generation is not lazy! However they live life in the moment, and relationships, causes and even pleasure will not be postponed for the sake of a career. The dollar is not their motivation.
Educators no longer control the gateway of knowledge because anyone with a computer or smart phone can access any information in seconds. Educators need to help students think and make sense of the all of the available information.
Publishers will survive this culture shift if they produce and distribute content beyond the printed page. If people are not reading books they are watching YouTube, reading blogs, listening to podcasts, reading Social media and sharing sharing their thoughts online.
Thought provoking article. Thanks.
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