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ANIMALS 

Animals are never ever silent – dogs whine/bark/yip, cats meow or purr, cows moo, even in cases where most animals wouldn’t be making a sound.

Rats, mice, squirrels and other vermin always make the tiny little squeaky noises constantly while they are on screen.

Dolphins always make that same "dolphin chatter" sound when spinning, jumping, etc.

Whenever a cliff or mountain is shown, especially if it’s high, a hawk will screech.

In a horror film when there is a full moon there is either an owl or a wolf howling in the distance.

Dogs always know who’s bad, and bark at them. 

We hear the same cat scream in every movie. 

 

image BOMBS & EXPLOSIONS 

Bombs must always have big, blinking, beeping timer displays.

If something explodes, it takes about a minute for the explosions to stop 

Explosions always happen in slow motion. When an explosion occurs, make certain you are running away from the point of detonation so the blast can send you flying, in slow motion, toward the camera.

Bombs always "whistle" when falling from a plane 

CARS 

Car brakes must always squeak. 

Car tires squeal when the car turns, pulls away or stops.

While in route we usually hear a large truck and a horn with Doppler effect.

COMPUTERS 

Every button you press on a computer makes some kind of beep.

Text being spelled out on computer screen must make some sort of typing sound.

ENVIRONMENT 

Storms start instantaneously: there’s a crack of thunder and lightning, then heavy rain starts falling. 

Thunder is always in sync with the lightning, and the explosion sounds are always in sync with the stuff blowing up, no matter how far away. The same holds true for fireworks. 

Whistling types of wind must always be used. 

We hear non-stop bubbles in underwater scenes. 

Doors always squeak.

When in San Francisco, no matter where you are, you always hear a cable car and or a fog horn. 

Exterior Ambiences: No matter where you are outside, if it’s not in the city, you hear a lonely cricket chirping.

Trains: we always hear the same classic distant train horn.

When a light bulb gets broken, there’s always an electric spark sound heard.

Whenever there is a fight or commotion going on in the upstairs of a house, the person downstairs won’t hear a thing because the noise of gunshots, chairs falling over and screams will be totally masked by the following sounds; the phone ringing, the washing machine beginning its spin cycle, the dog barking, a drink being whizzed up in the blender or the maid vacuum cleaning.


image HELICOPTERS & AIRPLANES
 

Helicopters always fly from surround to front-speakers or left to right. 

People standing outside a running helicopter can always talk in normal or just slightly louder than normal voices.

Every helicopter shutting down emits a chirp-chirp-chirp sound, even though modern helicopters don’t.

An approaching airplane or helicopter will make no noise until it is directly over the characters, at which point it will suddenly become thundering loud.

Characters never hear an approaching airplane or helicopter, even though in real life you would hear them approaching for at least a minute before they were close enough to see. Unfortunately for the characters this also holds true for approaching armies on horseback and tank battalions.

The tires of any jet must screech upon landing.

Any airplane in a dive will make a whining noise that will get louder and higher-pitched the longer the dive lasts. 


KNIFE 

When a character pulls out a knife, even from his pants, you hear a sound of metal brushing metal.


LANGUAGE & VOICE
 

Even when depicted as foreigners (including aliens from outer space) actors will usually speak and understand a common language (usually English).

The same women’s recorded voice is heard in every spaceship, space-station, government building, etc. announcing a self destruct countdown.

Kids can always whisper even if they’re two inches away from a villain – he won’t hear. If they step on a branch however, the villains will immediately know its not some animal, and catch them.

When villains fall to their deaths, you can hear their screams gradually fade out, even if they only fall a few feet.

When women run from a bad man they must scream, trip and fall.


MICROPHONES 

Anytime a person speaks into a microphone, their first words will cause the mike to feed back.

The first spoken words must be either ‘Testing, Testing’ or ‘One Two, One Two’.


MUSIC

When the star travels to…

London, we see a shot of Big Ben and hear Rule, Britannia.

Hong Kong: a Chinese junk and wooden xylophone music (or a deep gong).

New York: a traffic jam on Broadway and frenetic music.

Paris: the Eiffel Tower and accordion music.


RADIO

When listening to music on the radio in the car, the song on the radio never changes during a single scene. The scene rarely outlasts the song…if it does, one of the characters will turn the radio off before the end of the song.

There are never any commercials on the radio.

It’s always easy to find romantic make out music on the radio right when you need it.


PEOPLE
 

The DJ always turns the music down when actors talk in disco and club-scenes. 

Those tiny people far, far away in that long shot on the beach should always sound like they’re talking directly into your ear – no matter how far away they are, even though they’re whispering . . . 

People in a wide open field or dense forest can make their voice echo if they yell loud enough.

When you get punched in the face, it sounds like you broke a salami over the back of a chair. 

Kisses need to sound sloppy and wet. 

Blood will always squish when oozing from a wound.

Dreams always require a lot of reverb. 

People never answer the door until the doorbell or knocking has sounded at least three times.


SPACE 

Explosions in space make noise. For more movie stereotypes visit:

There’s a deep humming in space, no doubt about it.

Sounds in space must have some element of a swishing sound or flanger involved. 

 

image For more movie cliches visit: http://www.moviecliches.com/

 

 

 

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image We are told that every picture tells a story and they are worth thousands of words. However, looking at images alone can make us feel rather than think.  Think about it, the printed word is primarily processed in the left side of the brain along with logic and linear thinking. While images are primarily processed in the right imagehemisphere of the brain. When you see an image the brain processes it all at once. Describe the same picture and it is described in a linear process, word by word.

Some researchers believe that too much TV can make your brain lazy. Does TV make you hyper? dumb? lazy? distracted? What was the question? We love images, especially moving images, kind of like we love sugar. Sugar is enticing, tasty and eating it is a great sensual experience. But too much sugar is bad for your body, just like too many images without other input can remap and restructure your brain to think differently. There is a difference in the manner that electronic media saturated generations perceive the world compared to generations or people groups not exposed to to it. We must reach our image saturated culture with stories to satisfy the right brain preference people have today. Stories are well received by readers and non-readers.

Like it or not we are affected by the forces of our digital age. Stories echo with greater intensity than ever before. A friend of mine recently went to Africa to bring clean water to areas in Sudan. Most of the people he visited did not read or have TV but communicated with stories. They even had the ability to repeat a detailed story after heating it one time. Perhaps more messages can be communicated in story-form to bridge generational gaps and people groups. Stories could be an effective method of teaching. It’s really a blast from the past because pre-medieval people taught their history through stories. Several savvy marketing companies have already realized the power of stores and I predict we will see more messages communicated in this manner in the future.

This post was inspired from the book “ Flickering Pixels: How Technology Shapes Your Faith” by Shane Hipps

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image The printing press existed some 800 years in China prior to it’s European debut in the 1400’s but it did not have the same effect on people of the east and west. The Chinese language is written in pictographs and not in the same linear fashion as in the west. For example the single character to the left represents “woman”.  Western writing on the other hand is made up of individual letters that are formed into words. With just 26 letters in the alphabet it’s possible arrange them in many combinations in order to create any word. In Chinese, one word or thought must be represented by a single character and this results in a huge number of characters.

image Johannes Gutenberg invented the western printing press by creating a new use for a wine press. Prior to the press and the printed word, history was passed on in the form of stories verbally or written down with pen. Printing made writing repeatable and uniform. The printed word affected learning for the entire western world. The printing press was the first assembly line and also made possible the industrial revolution. The invention of the printing press led to a restructure of our imaginations – our very way of thinking and even our beliefs. It formed conditions that led to how linear thinking is entrenched in western thought.

Linear reasoning and belief through reason and fact – was a result of the printing press.  Printing makes us prefer cognitive processing of ideas in a linear fashion while at the same time diminishes imagination, intuition and emotion. It can even make us suspicious or fearful of feelings if they run contrary to “logical” reasoning found in the printed word.

imageON May 24, 1844 the first electric communication was sent between Baltimore and Washington DC by Samuel Morse – the famous message was “What hath God wrought?” and the telegraph was born. Prior to the telegraph, most information was shared in books but with the telegraph information was a commodity whose price was determined by how big the message was and how far it traveled. This led to shorter pieces of information or the modern news story. We marvel at the internet and TV but these are simply an extension of the telegraph. Today’s news stories are seemingly random non-associated pieces of information resulting in a mosaic of facts thrown at us at the speed of light.

This post was inspired from the book “ Flickering Pixels: How Technology Shapes Your Faith” by Shane Hipps

… to be continued

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imageI was hanging out with some friends who had just bought the new iPhone 3GS. They loved the speed and the huge amount of memory.

 Then, candidly they admitted that the phone was not perfect. I took the opportunity to agree with them that there was indeed a phone out there with more features than they could imagine.  This phone was so useful that it would become indispensable while having a cup of coffee or shaving. It’s called The Pomegranate, have you seen it? Then I smiled and gave them the web address ~ http://www.pomegranatephone.com/ . This is also one of the best pieces of marketing and Flash design I have ever seen!

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I came home from work the other day and my wife told me how our cat had gotten so excited. She plays a game with our cat Ringo – he knows to look out the French doors if she says “look at the squirrels” or “look at the birds”. Well a bird came right up to the window and they watched for many minutes. The bird had become enamored with his own reflection in the glass. It took him a long time before he realized that it was not another bird. The bird did finally understand it was a reflection. We need to see image things for what they really are – to see the difference between the message and the media.

The Greek mythological story of Peruses and Medusa offers a solution.  If you were like me you watched the Sinbad movies as a kid you know this story. Medusa was horrifying monster in the land. Everyone that gazed upon Medusa was turned to stone. But Peruses uses his shield. He watched her reflection in his shield, the gaze had no effect and he is able to cut off Medusa’s head.

Both this tale and the story of Narcissus use media, a low tech mirror to receive the message of a reflection. Peruses understood that the mirror medium was a reflection but Narcissus did not. In the same way if we fail to realize the difference between the message and the media, things can take on god-like characteristics and we might become their servants.

This post was inspired from the book “ Flickering Pixels: How Technology Shapes Your Faith” by Shane Hipps

… to be continued

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imageNot separating the message from the medium was a shortfall of Narcissus – the Greek mythological hero. Narcissus was blessed with supernatural good looks. All the women of the world adored him. All the maidens could not have him and wined and complained to the Greek gods. So the gods created a pool of pure silver water in the woods. Narcissus discovered this pool and when he leaned over to drink he was stunned by his own reflection. He mistook the image for a handsome water spirit and he fell in love with his  own reflection.

When he leaned over to kiss his fair face, the reflection fled upon contact as the liquid was disturbed. In time the image would return and he would become enamored once again. This continued over and over until in time Narcissus withered and died.

Most people say He fell in love with himself and that this was a story to warn against self love. But perhaps the chief error of narcissus was that he failed to recognize himself in the reflection. He was numb to his own extended image in the low tech medium of the silver water. He did not see the image as an extension of himself and so the image had the power to harm and ultimately kill him. If he had only understood the water was simply a medium, a mirror reflecting his own image, he would have gained control.

You must separate the message from the medium. Media is only as good as the message. Media itself is not evil. Now you may be thinking that the production value of some media is very bad, but that’s another topic all together.

This post was inspired from the book “ Flickering Pixels: How Technology Shapes Your Faith” by Shane Hipps

… to be continued

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I usually get around to discussing media with people I meet. Some think today’s technology filled media is evil. Media is neither good or bad.  It’s neutral, like plumbing in a house that  doesn’t matter unless it springs a leak.

In 19th century England there was a people group called the Luddites. They destroyed machines used to make wool and cotton fabric. They thought the machines were of the devil. But in truth they were protesting the dehumanizing  advances of technology in the industrial revolution. It wasn’t the machines that created horrible working conditions and poor wages – it was people.

imageToday in America we have the Amish, who maintain a equally radical, but less violent rejection of technology. They prohibit automobiles and electricity based on their theology. I must admit that after watching the 1985 movie “Witness”, there is a part of me that finds their lifestyle appealing.

In the first matrix movie – Neo, the main character, gets and answer to a question that is bothering him: “What is the Matrix?” Morpheus the prophetic guide has Neo in a secret room. Neo anxiously awaits the answer. But something averts his attention – to his right is a cracked mirror which reflects a fractured image of himself. As Neo looks into the mirror the cracks begin to recede and blend together, making the mirror whole. Now Neo’s reflection is no longer fractured and this surprises him. I believe the mirror imagerepresents a foreshadowing of the coming clarity that Neo is about to get about the technology that has imprisoned him.

Neo now studies the mirror rather than his reflection. He reaches out and touches it, but at the point of contact it bends and bows like liquid mercury and then snaps around his finger tips. He recoils but a portion of the medium stays on his fingers and then quickly multiples until it begins to consume him. Immediately the film cuts to Neo trapped in an incubation pod, struggling to escape. From here he is “born” into the real world and the story turns into a new direction.

The mirror is a metaphor for the technological world of the matrix. The mirror at first appears harmless but then suddenly takes on a life of it’s own. When Neo studied the medium of the mirror, instead of being distracted by his reflection he was freed from the prison of his mind; it is only when he observes the medium apart from it’s content that he perceives true power. With that discovery he is freed from his numbness and slumber. So are we!

This post was inspired from the book “ Flickering Pixels: How Technology Shapes Your Faith” by Shane Hipps

… to be continued

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After you start using social networking it is so easy to use. I remember when I was new and could not see the point. I thought, "I don’t have time" and "perhaps the fad will blow over." That was years ago. Check out this video … this explains social media with a felt board like presentation. Now where is my crayon?

The demise of radio has been predicted many times over the years.  I started my career in radio when radio DJ’s were entertaining, creative and full of personality. Announcers would spend hours each day to prep for a three to four hour show.  Now, sadly, radio has become all too melba toast, less personality and more corporate. DJ’s are instructed to read cue cards and to stick to the script.  Where has the fun gone?  Can we blame ClearChannel and other corporate owners?  Probably not entirely. Who can forget this classic song …

Video is partially to blame for the demise of fun radio.  If I was to describe the making of a 100 ton ice cream sundae with 80 tons of strawberry, chocolate and vanilla ice cream. Ten fire trucks are topping this mountain of ice cream with whipped cream  sprayed through their fire hoses.  Look to your right, here comes an Army helicopter with a 10 ton maraschino cherry.  They are now slowly lowering the cherry to the top of this gigantic sundae! Can’t you visualize this? It’s because radio, like a good book, can be the theatre of the mind.

 Don’t get me wrong – I love the video medium, in fact I am a movie nut. But I believe video can hijack ones imagination. The AAP, American Academy of Pediatrics warns parents to not plop their children in front of a TV before the age of two.  Studies have linked early viewing with a risk of ADD, autism, aggression, obesity and dyslexia. These studies have nothing to do with content or TV programming – it’s the medium.

pixelVideo is a flickering mosaic of light patterns that stimulate neural pathways to re-pattern the brain.   These new pathways are opposed to pathways required for reading and writing. Video images are extremely stimulating to the brain and are not healthy in large doses – much like too much good tasting sugar is harmful to the body. Video watching is mostly a passive activity that can encourage a catatonic state. Video brought us the couch potato.

 

Reading on the other hand requires concentration and is like brain protein. Both good radio entertainment and a good read can be fun and stimulating. Perhaps bringing back good creative radio with personality is easier than we imagined, it takes but a push of a button!

I salute those radio personalities that still stimulate and entertain.  Yes, there is still some good radio out there.  One of my favorite things to do on a road trip is to scan the dial looking for good radio. I heard some great stuff on my last road trip from Houston to Nashville, but there was not nearly enough to for me. I found myself playing my MP3 player instead of my radio, but that topic is for a future blog article.

by Dwight Cook

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This commercial breaks all language barriers!
Agency: Agence V, Paris
Creative Director: Christian Vince
Creative Team: Romain Guillon, Pierre Riess
Agency Producer: Corinne Persch
Copy Writer: Pierre Riess
Art director: Romain Guillon
Production Company: Nexus Productions / Les Telecreateurs
Director: Woof Wan-Bau
Executive Producers: Charlotte Bavasso, Christopher O’Reilly / Erinn Lotthe Guillon
Producer: Isobel Conroy
Project Lead: Ben Cowell
Animation: Nexus
Compositing: The End
Director of Photography: Sebastian Milaszewski
Editor: Paul Hardcastle @ Trim Editing
Post Production / Grade: The End
Sound Design: Gary @ 750MPH

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